Eyelash extensions are a luxury service and they should be priced as such. Think about all the hours you have put into perfecting your craft. All the money you have put into training. Think about all the products you use during your services and the amount of time it takes you to complete a full set of lashes. You are giving your clients the luxury of sleeping in 15 mins later because they don’t have a full makeup routine to execute in the morning. The luxury of looking polished and put together with little to no effort on their part.
If you have not yet raised your prices and have been in the lash game for a while, or if you are feeling that your skills have vastly improved and you’re not feeling like you are being compensated fairly for the quality of work you are putting out, well, it’s time to raise your prices.
How do you know when to raise them?
- Have you been actively perfecting your skills? E-books, webinars, new courses and trainings?
- How do your sets look in comparison to when you set your old prices? I encourage you to look at pictures. Is retention better? Higher quality products? Better shape and style?
- Is your schedule 80% (or more) booked per month?
- Are clients booking out with you months in advance?
- Do you find yourself over worked with clients back to back that you have no time for other areas of your business?
- When was the last time you raised your prices? Was it more than a year ago? More than two years ago?
I think after reading that list you will know the answer.
How to raise your prices:
▶Give your clients lots of notice! Do not spring it on them the day before their appointment. I suggest doing the following,
1) Make an Instagram post one month prior to the price raise.
2) Make weekly instagram stories reminding your clients and followers of your price increase.
3) Individually message your clients to let them know as well. Personalize it. Make them feel appreciated and explain why you are raises your prices. Put a positive spin on it.
This is Julia from The Lashing Room. I just wanted to let you know that as of November 1st my prices will be going up. I will list my new prices below. As my skill set expands and the quality of my work and products being used improves, I want to be able to maintain this standard. I hope you understand. I value our appointments together and you as a client. Please let me know if you have any questions what so ever!
(List prices here)
▶Make the increase a little bit sweeter for your clients. Here are some ways to do it.
1) Offer a free lash cleanser/cleanser brush for their first appointment after the increase.
2) Offer them a free upgrade to make the price increase a little better for them.
Example: If they get classic, offer them a volume fill at the price of classic. If you provide other services you could consider bundling them as a token of your appreciation. For example, a free eyebrow wax with your next fill.
3) Start a loyalty card. So yes, you are raising your prices, but, every 5th fill will be free or 50% off. Or however you want to swing it.
If you are going to give a special offer to soften the blow for your clients, tell them in the personalized message and on stories.
This is Julia from The Lashing Room. I just wanted to let you know that as of November 1st my prices will be going up. I will list my new prices below. As my skill set expands and the quality of my work and products being used improves, I want to be able to maintain this standard. In addition to the price change I will be implementing a loyalty card that will be kept on your file. Every 5th fill will be free. I really value our appointments together and you as a client. Please let me know if you have any questions what so ever!
- Don’t be sneaky or lazy and tell clients the day before. If you want to retain your clients, you need to give them ample warning. Do not decide to raise your prices and then implement it the next day. The goal is to put out fires before they start and ease your clients into it. That means lots of warning!
- Don’t apologize to your clients for the price increase. Be confident in your skill set and own it!
- Don’t jack up your prices too much. I suggest increasing your prices no more than $10 at a time. If you want you can raise them again in 6 months.
- Don’t offer some clients the old price and increase for others. The world is small and it’s not a good look for you if clients found out. Business is business. No matter how much you love them, clients are not your friends. They are clients first. Trust me, I have made this mistake and it becomes a headache because you are undervaluing yourself.
REMEMBER, lashes are a luxury service. Business is business. You do lashes to support yourself so don’t feel bad about raising your prices. Don’t undervalue yourself or your skill set. Now go raise your prices, sis!